Football for some is not just a sport. It's a lifestyle, an army united through team colour and the cause of many sleepless nights alongside the ensuing “sickies”. In the bout of our own battles living with this endearing creature, we often overlook how much skill and expertise it actually takes to design a team's most symbolic and valuable asset: its branding, image and soccer kit.
In his latest project, Miami based Designer Diego Guevara runs us through the gauntlet of creating the brand for the city's recently announced Major League Soccer team in the U.S, the Inter Miami Football Club, which also happens to be lead by David Beckham.
As a rule of thumb, one should keep in mind that when you're designing the branding for David Beckham's newest team, you better make damn sure the aesthetics are on par with the functionality.
1 / 15 Logo Reasearch 
2 / 15 Design Sketches 
3 / 15 Colour Representation 
4 / 15 Colour Selection 
5 / 15 Pantone Adjustments 
6 / 15 Logo Design 
7 / 15 Final Logo 
8 / 15 Final Kit 
9 / 15 Final Kit 
10 / 15 Final Kit